Competitive Wholesale Pricing
Direct brand relationships and volume-tiered pricing protect your margins so every order pencils out.
Premium B2B Wholesale Distribution
Your Trusted Wholesale Distribution Partner
Lurelle Holdings supplies premium health, wellness, nutrition, and lifestyle products in bulk to retailers, pharmacies, Amazon sellers, and eCommerce businesses — with competitive pricing and fulfillment you can build on.
- No-cost account setup
- Same-day order processing
- Dedicated account manager
Distribution snapshot
Live network2,500+
Active retail & reseller accounts
120+
Brand partners distributed
98.4%
On-time order fulfillment
48 states
Nationwide distribution reach
Trusted by independent retailers, multi-location pharmacies, and high-velocity online sellers across the United States.
Distributing trusted brands across nine categories
VitaCorePureForm LabsNorthwind NaturalsLumière BeautyTinyStep BabyApex PerformanceHearthGuard HomeVerdant WellnessMeridian CareEverFitVitaCorePureForm LabsNorthwind NaturalsLumière BeautyTinyStep BabyApex PerformanceHearthGuard HomeVerdant WellnessMeridian CareEverFit
Trusted Distribution Solutions
A wholesale supply partner retailers can build a business on
From a single storefront to a multi-channel eCommerce operation, Lurelle Holdings delivers the catalog depth, pricing, and reliability that keeps your shelves — and your sales — moving.
Fast & Reliable Fulfillment
Same-day processing on in-stock SKUs with a 98%+ on-time delivery rate across our nationwide network.
Built for Long-Term Partners
Dedicated account management and transparent terms designed around durable, repeat business — not one-offs.
Categories We Supply
View all categories Nine high-velocity categories, one reliable source
Stock the products your customers reorder constantly — across health, wellness, beauty, baby, household, and more.
Vitamins & Supplements
A deep catalog of best-selling multivitamins, minerals, probiotics, and specialty supplements from trusted, compliant manufacturers.
- Multivitamins
- Probiotics
- Omega-3 & fish oil
- Collagen
- Immune support
Health & Wellness
Everyday wellness essentials and OTC-adjacent products that move fast across pharmacies, grocery, and online marketplaces.
- Herbal remedies
- Digestive health
- Sleep & relaxation
- Wellness teas
Sports Nutrition
High-velocity protein, pre-workout, and recovery lines engineered for fitness retailers and performance-focused buyers.
- Whey & plant protein
- Pre-workout
- BCAAs & recovery
- Electrolytes
Personal Care
Daily-use personal care products with consistent demand and strong repeat-purchase rates across every retail channel.
- Oral care
- Body & hair care
- Deodorants
- Hygiene essentials
Beauty Products
Skincare, cosmetics, and grooming brands with premium positioning and high margins for boutique and mass retailers alike.
- Skincare
- Cosmetics
- Grooming
- Fragrance
Baby Products
Trusted baby and infant essentials parents repurchase constantly — a reliable, recession-resistant category.
- Diapering
- Baby skincare
- Feeding
- Infant wellness
Why Choose Lurelle Holdings
Everything a serious buyer needs in a distribution partner
We pair the catalog and pricing of a large distributor with the responsiveness and care of a partner who actually knows your business.
Competitive Wholesale Pricing
Volume-based tiered pricing and direct brand relationships keep your margins healthy and your shelves stocked.
Reliable Fulfillment
Same-day processing on in-stock orders with a 98%+ on-time delivery rate you can build a business around.
Dedicated Account Management
Every approved account is paired with a specialist who knows your channel, your goals, and your reorder cadence.
Fast Response Times
Quotes, catalogs, and support requests answered within one business day — usually much faster.
Deep Industry Expertise
Decades of combined experience in health, wellness, and consumer-goods distribution across every retail channel.
Nationwide Distribution
Strategically located fulfillment and a vetted carrier network deliver coast to coast, quickly and affordably.
Amazon & eCommerce Support
Resale-ready inventory, gated-brand approvals where available, and data to help you win the Buy Box.
Long-Term Partnership
We grow when you grow. Our model is built on transparent, durable relationships — not one-off transactions.
How It Works
From application to fulfillment in four simple steps
Getting set up as a Lurelle wholesale partner is fast and frictionless — most accounts are buying within a day.
01
Apply for a Wholesale Account
Submit a short application with your business details and resale certificate. It takes about five minutes.
02
Get Approved & Onboarded
Our team verifies your account, assigns a dedicated manager, and unlocks your tiered pricing and catalog.
03
Browse & Place Bulk Orders
Order from thousands of SKUs across nine categories with clear minimums and real-time stock visibility.
04
We Fulfill — You Sell
Fast, accurate fulfillment ships your order nationwide while your account manager keeps you stocked and ahead.
Featured Brand Partnerships
A brand looking to scale? Let's expand your reach.
We help emerging and established brands break into new channels — from independent retail to Amazon — with a distribution network built for growth.
- Access to 2,500+ active retail & reseller accounts
- Amazon and online-marketplace channel expertise
- Inventory management and demand forecasting
120+
Brands actively distributed
Testimonials
Trusted by retailers and resellers who don't have time for excuses
“Lurelle became our primary supplement supplier within two months. Their fill rates and account support are simply better than anyone else we've worked with.”
Marcus Bell
Founder, NorthLine Nutrition (Amazon Seller)
“We run four pharmacy locations and Lurelle keeps every one of them stocked. Pricing is sharp and the reorders are effortless.”
Dr. Priya Nadar
Owner, Cornerstone Pharmacy Group
“As a fast-growing eCommerce brand, fulfillment reliability is everything. Lurelle's distribution network let us expand into new categories without adding headcount.”
Jenna Whitfield
VP Operations, Everwell Marketplace
Wholesale Application
Ready to stock your shelves with confidence?
Open a wholesale account in minutes and unlock tiered pricing, full catalog access, and a dedicated specialist who keeps you stocked and selling.